The role of media in developing literacies and cultural techniques

Not only new media demand new skills and contribute to cultural and social changes. The main purpose of this article is to present two theoretical approaches which look at how both traditional and new media (print, electronic and digital media) can function in terms of contributing to the development of (new) literacies and (new) cultural techniques. It is an ambitious project, trying to combine two relatively different theoretical approaches, each of considerable complexity