The distinctiveness of Wales, in terms of its political life and culture, has grown considerably over the last decade. Nevertheless, beneath the imagery of the definitive nation, Wales remains a complex and divided land in which a marginalised and demonised working class has come to characterise areas of Wales dominated by poverty and social exclusion. Such polarisation has a spatial dimension that is illustrated in the creation of new ghettos of prosperity and poverty, which now dominate the Welsh socio-economic terrain; and this stigma of place permeates the identities of residents. Drawing on research with mothers and their daughters in a marginalised Welsh locale, this paper explores the ideology of unity alongside the divisions of ever...