Add to ORKGThis book is a compilation of conclusions drawn from detailed case studies, review of existing literature and empirical research, and case findings. The author suggests that firms stress on both relational and transactional elements of marketing
Marketing is not just developing, selling and delivering products; it is creating a long-term relati...
This collection is a long-awaited one-stop resource that draws together all the important readings o...
Academics and market professionals appreciate the importance of relationship marketing for contempor...
This book is a compilation of conclusions drawn from detailed case studies, review of existing liter...
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's w...
Research concerning relationship marketing in business markets is reviewed. Conclusions and implicat...
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition...
Purpose – The purpose of this article is to challenge the applicability of the traditional micro-eco...
Abstract: Relationship marketing represents the recent stage in the development of marketing science...
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a si...
For almost half a century, academics have laboured over the refinement of managerial models of mark...
In the subsequent paper, I discuss the current thinking on relationship marketing based on manageria...
This paper looks at relationship marketing as an important tool for success in marketing. With...
A generation has passed since the term relationship marketing was first defined, yet this concept re...
Companies are increasingly adopting a relational approach when designing and delivering their market...
Marketing is not just developing, selling and delivering products; it is creating a long-term relati...
This collection is a long-awaited one-stop resource that draws together all the important readings o...
Academics and market professionals appreciate the importance of relationship marketing for contempor...
This book is a compilation of conclusions drawn from detailed case studies, review of existing liter...
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's w...
Research concerning relationship marketing in business markets is reviewed. Conclusions and implicat...
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition...
Purpose – The purpose of this article is to challenge the applicability of the traditional micro-eco...
Abstract: Relationship marketing represents the recent stage in the development of marketing science...
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a si...
For almost half a century, academics have laboured over the refinement of managerial models of mark...
In the subsequent paper, I discuss the current thinking on relationship marketing based on manageria...
This paper looks at relationship marketing as an important tool for success in marketing. With...
A generation has passed since the term relationship marketing was first defined, yet this concept re...
Companies are increasingly adopting a relational approach when designing and delivering their market...
Marketing is not just developing, selling and delivering products; it is creating a long-term relati...
This collection is a long-awaited one-stop resource that draws together all the important readings o...
Academics and market professionals appreciate the importance of relationship marketing for contempor...