Studentification and commodification of student lifestyle in Braamfontein, Johannesburg

The process of studentification has emerged as a new form of neighbourhood change in the global North over the past 16 years and often situated within broader debates on gentrification. The growth of private student housing across cities globally has been linked to the increased neoliberalisation and massification of higher education and the lack of universities to keep up with the supply of student housing. Limited scholarship, however, exists on studentification in the global South. Notwithstanding that, in South Africa there has been growing recognition of the impact of studentification on urban environments. Despite some recognition in smaller cities, studentification has been neglected in large urban contexts. Using interviews with key informants and focus groups with students, this paper explores the impact of studentification in the urban neighbourhood of Braamfontein in Johannesburg. Over the past decade and a half there has been evidence of the concentration of student geographies and the commodification of student lifestyle in Braamfontein, Johannesburg