Solar heating and cooling of housing : five institutional analysis case studies

This paper is one of a series resulting from institutional analysis of photovoltaic (PV) acceptance. The case studies reported here involve use of solar thermal technologies in variuos residential settings. All of the projects are part of the DOE-HUD Solar Heating and Cooling Demonstration Program. This program provides grants to developers to prompt them to use this innovation. Each of the five cases illustrates one or more institutional forces which influence the acceptance of solar energy in the residential sector. Friends Community is an instance of developer involvement for reasons other than profit, and the way in which other factors (such as designers and consumers) react to such housing development. Reservoir Hills Solar Houses illustrates the process of entry by new development firms, the role of public agencies in encouraging various forms of housing and the problems of using product innovations without adequately developed industry support infrastructures. Project Solar for Indiana illustrates the importance of supporting institutional networks, in this case the homebuilders association, the state government and key individuals, who play mediating and legitimating roles in solar acceptance. Solar in California discusses public efforts at a city level -- Santa Clara, a county level -- San Diego, and the state level in what is generally regarded as the state most active in turning to forms of solar energy. Finally, PNM/AMREP illustrates the process of large development corporation decision making, and the manner in which an investorowned utility is shifting its orientation of energy provision