These lectures will discuss the application of ads/cft techniques to condensed matter systems. After motivating this endeavor, I will review the basic features of the ads/cft correspondence that will be used. I will review the physics of spectral functions and how they can be computed via AdS/CFT. Holographic superconductors will be discussed. The lectures will conclude with a discussion of open questions and future directions. References: - Holographic Superconductors. Sean A. Hartnoll, Christopher P. Herzog, Gary T. Horowitz, JHEP 0812:015,2008, arXiv:0810.1563 [hep-th] - Ohm's Law at strong coupling: S duality and the cyclotron resonance, Sean A. Hartnoll, Christopher P. Herzog, Phys.Rev.D76:106012,2007, arXiv:0706.3228 [hep-th] - G...