Add to ORKGImage and branding are modern trends and a topical discourse, a simulation space, a virtual world and the facts of life of civilization, an eternal reflection of authenticity and universality of the promoted product. They influence the achievement of positive reputation of states, regions/territories, cities, corporations/firms, entities, goods and their investment attractiveness. Working with a real space, milieu and culture of the territory allows for revealing the most typical features of the image of the territory and demonstrates both individual, personalized interpretations of the image and the most popular (often already branding) images of the ‘place’
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the adverti...
The article presents the territorial brand as a category that can be analyzed in a broader theoretic...
As Place Branding has become a widely established but contested practice, there is a dire need to re...
Image and branding are modern trends and a topical discourse, a simulation space, a virtual world an...
This paper shows the relevance and necessity of the conscious processes of image, reputation and ter...
The presented article attempts to describe the local, regional and national brand in the terms of an...
In today’s global economy, places such as villages, municipalities, counties, provinces, states or e...
The topic of this thesis interest is the relation between branding as a place making/marketing techn...
In connection with dynamic liberation, extension and integration of European space, with reduction o...
Technologies for creating the image and branding of destinations, cities, regions have become releva...
The author offers the treatment of concept "image of region". Territorial individuality is presented...
The chapter proposes an analysis of the phenomenon of nation branding from the point of view of the ...
© Medwell Journals, 2018. This study describes the creation and promotion of territorial brands as w...
Over the past few decades, changes have occurred in the profile of tourists and in their approach to...
Scientific analysis of place branding is observable at the end of twentieth century, as it began to ...
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the adverti...
The article presents the territorial brand as a category that can be analyzed in a broader theoretic...
As Place Branding has become a widely established but contested practice, there is a dire need to re...
Image and branding are modern trends and a topical discourse, a simulation space, a virtual world an...
This paper shows the relevance and necessity of the conscious processes of image, reputation and ter...
The presented article attempts to describe the local, regional and national brand in the terms of an...
In today’s global economy, places such as villages, municipalities, counties, provinces, states or e...
The topic of this thesis interest is the relation between branding as a place making/marketing techn...
In connection with dynamic liberation, extension and integration of European space, with reduction o...
Technologies for creating the image and branding of destinations, cities, regions have become releva...
The author offers the treatment of concept "image of region". Territorial individuality is presented...
The chapter proposes an analysis of the phenomenon of nation branding from the point of view of the ...
© Medwell Journals, 2018. This study describes the creation and promotion of territorial brands as w...
Over the past few decades, changes have occurred in the profile of tourists and in their approach to...
Scientific analysis of place branding is observable at the end of twentieth century, as it began to ...
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the adverti...
The article presents the territorial brand as a category that can be analyzed in a broader theoretic...
As Place Branding has become a widely established but contested practice, there is a dire need to re...