As for Hungary, core motivation factors in building economic relations are boosting the export performance of SMEs and attracting FDI projects of high added value. India as an export market is definitely a challenging target for Hungarian companies as geographic distance, cultural differences, infrastructure, and regulatory barriers can all be considered as pull-back factors. Nevertheless, an innovative product and international experience combined with the involvement of a local partner can result in success. India is one of the most important Asian investors in Hungary with a very diverse FDI stock in terms of economic sectors. Indian investors are mostly satisfied with the business environment in Hungary; however, labour shortage is cons...