Effectiveness of the use of animation in Environmental Awareness and Guidance

Effectiveness of the use of animation in awareness and environmental guidanceDr. Ahmed Sayed Hamouda El SayedInstructor at the Advertising DepartmentHigher Institute of Applied Arts - Fifth AssemblyAhmedh79@gmail.comResearch Summary:Animation is one of the technological methods that plays an important role in the lives of individuals, "the audience of the recipient" because of its wide uses, methods and techniques, and used in any way requires the provision of services or dissemination of a scientific idea as it can show things that other mass media cannot Show them.As awareness and guidance is aimed at spreading and raising environmental awareness among the members of the "receiving public" and educating them about the importance of protecting the environment and the reasons that call for attention in programs that address the segments and different categories of society to ensure delivery of the message to be achieved.- The study deals with the effectiveness of the use of animation on awareness programs and environmental guidance as an important tool to raise environmental awareness and have a significant impact on the behavioral guidance of the individual and society in a positive and effective.Keywords: (Animation - Awareness - Environmental Guidance)Research problem:The problem of research is the lack of study of the relationship between animation and awareness and environmental guidance of the recipient so the search seeks to answer the following question:How can the use of animation be effective in raising awareness and environmental guidance and its positive impact on the audience?Research goals:1. To shed light on the effectiveness of the use of animation on awareness programs and environmental guidance, and its positive impact on the public receiving.2. The aim of the research is to activate the role of animation in awareness programs and environmental guidance.Research Methodology: The research follows the analytical and applied approach to suit the research objectives