Theory of Planned Behaviour and Health Belief Model: females’ intention on breast cancer screening

Today, breast cancer incidence rates show a marked increase globally due to the delay on breast screening among females. Given that, the purpose of this study is to investigate females’ intention towards breast cancer screening. During data collection, 600 questionnaires were distributed to Malaysian females who are above 18 years old. Subsequently, the findings reveal that perceived benefits and knowledge have the highest influence towards females’ breast screening intention. Therefore, this study seeks to justify the interference of the moderator (cues to action) towards the relationships between the variables and contribute practical recommendations to health practitioners. To support this, Health Belief Model, Theory of Planned Behaviour and Social Cognitive Theory are used in this research