Modelling Human Behaviour in the Digital Era: Economic and Social Impacts

This paper critically analyses the implications the digitalisation process has on individuals and organization ‘s behaviour. The digital era has positive aspects such as the access to information on real time from almost any geographical place combined with the shorten the length of time of processes. In addition, new economic trends and paradigms emerge in the digital era. However, we cannot deny the existence of negative or at least unexpected aspects of the digitalization. This work highlights some of the most alarming aspects of digitization that require the attention and implementation of measures by public authorities to prevent from the collateral damages the digitalisation can produce on citizenship well-being