In this article I explore the question of rent control: one of the most despised yet misunderstood policies across a variety of disciplines and professions concerned with urban and housing issues. The hegemonic view is that rent controls – in any form, in any context – will eventually hurt those on whose behalf they are supposedly introduced (people struggling to find somewhere affordable to live). I use the concept of agnotology – the study of the intentional production of ignorance – to demonstrate that this view is riddled with vested interests and grounded in deep contempt for state regulation and in veneration of the supposed “efficiency” of the “free” market. I expose and dissect three of the prevalent myths of rent control: (1) that ...