CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

V. P. Semenov
A. G. Budrin
M. M. Zonis
A. V. Soldatova

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Publication date

April 2016

DOI

10.32603/2412-8562-2016-0-2-57-67

Publisher

St. Petersburg Electrotechnical University LETI

Journal

Discourse

Abstract

The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing expenses, marketing results and marketing processes in a company are examine

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CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

Abstract

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CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

Abstract

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