Introduction. The visualization of scientific knowledge dating back more than one century, nevertheless, for each new generation of scientists it turns out to be a topic of acute interest. This is due to constantly changing technical and technological means of presenting scientific data, as well as a change in the communicative space of science itself. Modern scientific life and the activities of scientists are constantly in the zone of acute conflict between preserving the principles of elitism, integrity, exclusivity, and the principles of openness, general accessibility, and massization that are equally necessary for its existence. An analysis of the place and role of visualizing scientific knowledge allows us to discover resources and m...