SMES ENTRY MODE CHOICE INTO FOREIGN MARKETS

Despite significant differences between small and medium-sized enterprises (SMEs) and large multinational companies (MNCs), most studies are focused on the entry mode options to foreign markets of multinational companies. Current state of research on the entry mode choice into foreign markets by SMEs is ambiguous. This article aims to systematize the existing studies in foreign literature on entering the new markets by SMEs and to outline directions for future studies, taking into account the specific characteristics of SMEs