The concept of management development management enterprise

The use of an innovative approach makes it possible to obtain specific results of enterprises, such as the supply of goods and services of high quality, competitive advantages, allowing more flexible response to changes in the internal and external environment. Important in the context of managing the development of the regional market of services are the definition and analysis of the investment attractiveness of the service industry. The higher it is, the more likely the inflow of financial resources into the economy of the industry. In this regard, the relationship between the concepts of "investment attractiveness of the industry" and "competitiveness of the industry" is of great importance .Therefore, the actual problem is the management of the market of services. Analysis of these problems showed the lack of effective management of enterprises in the market. Currently, there are no effective methods and models of enterprise management, representing the relationship of an economic entity, involving the relationship in the provision and consumption of goods and services. This article describes the main aspects of the state influence on the services market. Market regulators do not create conditions conducive to the development of the service sector. Therefore, a model is proposed that allows to regulate the relations of the enterprise on the basis of an innovative strategy of enterprise management, expanding the opportunities and ways to improve the efficiency of management of both the market of services and the sector of the economy as a whole. The article assesses the competitiveness of the services market, defines the economic potential of the regional services market, presents an algorithm for developing a management strategy, and proposes a model for the development of the regional services market