Business risks: psychological features of risk assessment in business

The risk analysis of the enterprise allows to avoid not only substantial material losses, but also irreplaceable damage and even bankruptcy. Risk is the probability of damage (loss, failure) due to the uncertainty of the result. Entrepreneurial risk arises from any type of entrepreneurial activity related to the production and sale of products, commodity-money and financial transactions. The purpose of the work to study the factors of particular entrepreneurial even risks. To achieve the stage of this goal, the following natural tasks were set optimally for energy resources: to reveal the concept of the most and the essence of entrepreneurial high risk; characterize the investment types of entrepreneurial risk; display the developmental features of the interaction classification of financial and operational optimal leverage and the estimated price of the total risk receives. Conclusion: Avoiding risk in business is almost impossible, but you can reduce the degree of risk. Risk management consists of predicting adverse events and taking measures to some extent preventing the negative consequences of these events