The article discusses philosophical conditions for understanding the cultural situation taking shape with the end of postmodernity. The methodological basis of the discussion is an ontological interpretation of transcendental phenomenology, where the problem of human subjectivity comes to a foreground. Depending on the conceptualized in different manners of reflection (poststructuralist, transcendentalist, etc.) image of subjectivity, different images of cultural and political reality are being built. By now, the border of subjectivity has not yet taken shape in a way to define cultural meanings of the present as open to the future. The existing cultural situation is an equal co-presence of logocentrism and deconstructionism that constitute...