The article explains how the concepts of “entertainment” and “artistry” are interpreted in linguistics, Russian philosophy and cultural linguistics. Such an interdisciplinary study of these concepts allows us to take a fresh look at the process of generating an artistic text. Firstly, the author analyzes the etymology of the words “entertainment” and “artistry” in Russian, gives the compatibility of these lexemes. Further – the stylistic marking of the words “spectacle”, “spectacularity”, which is due to the fact that the Russian language reflects people’s mentality. The basis of genuine Russian art has always been the desire to understand the important issues of being, not the desire for primitive entertainment. Undoubtedly, artistry is a p...