A Big Data Analysis Method Based on Modified Collaborative Filtering Recommendation Algorithms

With the rapid development of e-commerce, collaborative filtering recommendation system has been widely used in various network platforms. Using recommendation system to accurately predict customers’ preferences for goods can solve the problem of information overload faced by users and improve users’ dependence on the network platform. Because the recommendation system based on collaborative filtering technology has the ability to recommend more abstract or difficult to describe goods in words, the research related to collaborative filtering technology has attracted more and more attention. According to the past research, in collaborative filtering algorithm, if Pearson correlation coefficient is used, errors will occur under special circumstances. In this study, the normal recovery similarity measure is used to modify the similarity value to correct the error value of a collaborative filtering recommendation algorithm. Based on this, a big data analysis method based on a modified collaborative filtering recommendation algorithm is proposed. This research implemented it in the cloud Hadoop environment, and measure the execution time with 2, 5 and 8 nodes. Then the research compared it with the execution time of a single machine, and analyze its speedup ratio and efficiency. The experimental results show that the execution time increases with the number of neighbors. When the number of nodes is 5 and 8, the execution time is greatly improved, which improves the efficiency of collaborative filtering algorithm and can cope with massive data in the future