Purpose: The innovativeness of enterprises is dependent on many variables, including decisions regarding innovation, possessed resources and competences, and the sector of their activity. Therefore, it should be considered in a strategic dimension, both at the level of the enterprise’s strategic innovativeness and overall strategy. Strategic innovativeness, which is a long-term process that takes into account the interpenetration of various types of innovation together with strategic thinking, can be an effective tool for achieving high operating efficiency and maintaining a competitive advantage in the market. The analysis of literature on the subject, as well as observations, indicates that even within one industry, there are differences ...