Add to ORKGThesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1989.Includes bibliographical references (leaves 111-116).by Gurumurthy Kalyanaram.Ph.D
Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm en...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Includes bibliographical references (p. 26-28).by Glen L. Urban, Gurumurthy Kalyanaram
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.MIC...
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics and Social Science, 1960....
The authors study the emergence of brand-shares and the entry/exit dynamics among competing brands i...
Cover title. "October 1997."Includes bibliographical references (p. 37-40).Supported by INCAE, ICRMO...
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics i...
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics i...
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics i...
The order-of-entry effect has been continually examined over the last quarter century, leading to th...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm en...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Includes bibliographical references (p. 26-28).by Glen L. Urban, Gurumurthy Kalyanaram
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.MIC...
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics and Social Science, 1960....
The authors study the emergence of brand-shares and the entry/exit dynamics among competing brands i...
Cover title. "October 1997."Includes bibliographical references (p. 37-40).Supported by INCAE, ICRMO...
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics i...
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics i...
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics i...
The order-of-entry effect has been continually examined over the last quarter century, leading to th...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm en...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...
Buyers of consumer non-durables tend to buy several brands of a product category in the course of a ...