The transforming and upgrading of traditional industries in countrysidecommunities has been an important topic for the community issues, and the developmentof community tourism has become an important option for industrial transformation andupgrade

[[abstract]]鄉村社區傳統產業的轉型與升級一直是社區重要議題之一，而發展社區觀光已成為產業轉型升級的重要選項。為落實社區環境營造與因應社區觀光之發展，「由下而上」的群體力量是成功的要件；因此，探討社區領導者與社區居民對於社區傳統產業轉型觀光產業的認知可作為後續相關研究與應用的基礎。 本研究以臺南市後壁區菁寮里、墨林里、後廍里等三里作為個案研究之對象，針對社區領導者與居民進行深度訪談以瞭解其各自對社區產業轉型的認知，進而採內容分析法探討二者間的認知是否存在差異。研究結果發現社區領導者一致認為推動社區傳統產業轉型觀光產業是可行的；社區居民對於社區傳統產業轉型社區觀光產業之認知較為保留；社區領導者與社區居民對社區傳統產業轉型社區觀光產業之「作為態度」明顯存在差異。[[abstract]]The transforming and upgrading of traditional industries in countryside communities has been an important topic for the community issues, and the development of community tourism has become an important option for industrial transformation and upgrade in countryside areas, Taiwan. To create a progress community environment and for the implementation of the promotion of community tourism, “bottom-up” community effort is a critical element; therefore, to respectively explore perceptions of community leaders and community residents for the transformation of traditional industries and for the promotion of community tourism can be as a foundation of follow-up research and application. In this study, taking Houbi District—Jingliao, Molin , and Fobusuch villages as a case study for in-depth interviews to understand community leaders’ and residents’ perceptions for the community’s transformation based on economic activities, and then used content analysis for collected data to understand differences among the participants’ perceptions. This study found that (a) community leaders agreed that the transformation of traditional industries and promotion of the community tourism industry is feasible, (b) perceptions of community residents for the transformation of traditional industries and promotion of the community tourism industry are more conservative, and (c) community leaders and community residents’ related attitudes existed significant differences for transformation of community traditional industries through promoting the community touris