The Applicability Of Web2.0 Websites Based On The Theory Of TAM And TPB

[[abstract]]從2000年「.com」泡沫化之後，網際網路經歷了幾年的波折後，存活下來的「.com」公司慢慢摸索出新的網站經營模式。網路的使用已經成為人們日常生活的重要活動之ㄧ，讓許多企業紛紛進入Web市場。面對越來越競爭以及變化層出不窮的網路世界，本研究將對使用者使用Web2.0網站進行深入之探討與分析，採用計畫行為理論、科技接受模式、C-TAM-TPB模式，並配合「Web2.0」網站之特性進行配適研究。 本研究透過my3q網路問卷與各論壇網站，讓填答者可以透過瀏覽器直接進行填答。總共回收698份電子問卷，將續意亂填、不符合資格的60份問卷視為無效問卷予以刪除，因此，實際回收638份有效問卷。 本研究以結構方程模式(structural equation models)驗證本研究架構各變數之間的關係。本研究結果發現計畫行為理論比科技接受模式、C-TAM-TPB模式較適合用與Web2.0網站研究，此結論與過往學者結果不同。基於此研究結果，本研究提供些建議給網站經營者參考。[[abstract]]2000 ". Com" bubble after a few years the Internet has experienced twists and turns later, survivors ". Com" companies eventually found a new web site business model. Use of the Internet has become the important activities of daily life Your so many companies have entered the Web market. Change the face of increasing competition and the endless online world, users of this research will gain insight into Web2.0 sites and analysis, using theory of planned behavior, technology acceptance model, C-TAM-TPB model, and with "Web2.0" websites to fit the characteristics of research. This study my3q online questionnaire with the forum site, so that respondents had directly through the browser Respondents. Total recovery of 698 copies of electronic questionnaires, will continue distracted fill in, not qualified as invalid questionnaire survey of 60 be deleted, therefore, the actual recovery of 638 valid questionnaires. In this study, structural equation modeling (structural equation models) verifying the structure of relations among all variables. The study found that theory of planned behavior than the technology acceptance model, C-TAM-TPB model is more suitable for research and Web2.0 sites, such a conclusion different from the past academic results. Based on these results, this study provides some advice to site operators for reference