The Study of the Chinatrust Financial Holding Company’s Managerial Strategies－The SWOT Analysis and Application of Economic Value Management.

[[abstract]]隨國際金融環境變動快速，金融國際化趨勢明顯。而國內已歷經一次金改到目前二次金改，政府更預於2006年底同步實施Basel II，皆為因應加入WTO後，與國際金融接軌，並期提升金融業之競爭力。近5年來，台灣金融經營「金控化」，是為達成資本配置、降低成本及交叉行銷等目標，期為顧客提供「單站購足」之金融服務，並獲取綜效。 本文採個案研究法，運用SWOT分析對中信金控作全面性探討，再根據分析之結果，研擬中信金控可行之經營策略；接著利用經濟附加價值管理，應用於中信金控並研擬經營策略與薪酬獎勵制度。期望藉由對中信金控之研究，能對其提出未來有效之經營策略。[[abstract]]The financial environment in Taiwan obviously is trend to globalization that is caused by the international financial environment is changeable. By following the financial fluctuate, we have experienced two times of financial reformation and at the same time our government is also going to carry out the strategy of Basel II at the end of 2006, which are all for preparing to integrate with the current international financial situation successfully after we attend WTO and improving our competitiveness in financial business. In the past 5 years, our financial business management is focus on implementing “Financial Holding Company” to reach the targets of capital disposition, lower cost and cross-marketing and also offer customers the financial service of “one-stop shop” to gain the market benefits. The research method of this thesis will use case study of Chinastrust Financial Holding Co.,Ltd and adopt the theory of SWOT to analyze the data. Then, according to the results of analysis, we can apply an effective business strategy and adopt the concept of the “Economic Value Management” to simulate the strategy and to set up the salary and reward system. I hope this report can be useful and valuable for company managers to plan their business strategies in the future