A Study on the Relationship of Market-Orientation、Mobile Commerce Application and Organization Performance：A Case of Logistic Companies in Taiwan

[[abstract]]網際網路的發展與普及，不只影響一般大眾，影響所及還包含產業和企業。在此科技與消費者需求變化皆十分快速的時代，資訊的蒐集、應用與研判，將可有效幫助企業提升競爭能力，速度是企業能否致勝的關鍵因素之一，新興的行動商務正在蘊釀發展中，隨著「M台灣計劃」的推展，有關「行動商務」的議題應該相當值得探究。 本研究以93年底以前已經導入行動商務的流通業相關企業為研究對象，透過蒐集國內提供行動商務資訊廠商的客戶名單，採用問卷調查方式進行普查，經發出90份問卷得到有效問卷81份，以簡單迴歸分析進行檢定，結果發現：(1)市場導向(市場情報蒐集和散播)會對行動商務應用產生正向影響效果；(2)行動商務應用(企業對顧客、企業與員工行動商務應用)會對組織績效產生正向影響效果；(3)市場導向(市場情報蒐集和散播)會對組織績效產生正向影響效果。[[abstract]]The Internet is well developed and popularized nowadays, its influence extends from individual to enterprises as well. Data collection, application and judging improve the competition of corporation in the rapid change environment of technical and customer requirement. For speed became the major success factor so mobile commerce application is rising gradually. The newly developing mobile commerce affiliated with the promotion of “M Taiwan” program but the paper concerns this subject in lack. Perhaps this study distributes some helpful suggestion to someone who interest this. The purpose of the study on the relationship of market-orientation、mobile commerce application and organization performance and focus on the logistics firms in Taiwan, which were implemented mobile commerce application before 2004. Collect the customer list from the mobile commerce application providers, adopt the investigation method of the questionnaire to carry on census survey. 81 valid questionnaires were collected through sending out 90 valid questionnaires and verified the hypothesis by simple regression. This study leads into the following findings: (1) Market-Orientation (included intelligence generation and intelligence dissemination) has positive effect on mobile commerce application. (2) Mobile commerce application (included B2C, B2B and B2E) has positive effect on organization performance. (3) Market-Orientation (includes intelligence generation and intelligence dissemination) has positive effect on organization performance