Impacts of the global economic crisis on automotive industry in a perspective of Hella Autotechnik s.r.o.

Really first global crisis will influence the opinion not only on history, the present but also on the future of the world economics. When finished, theoretical and practical view on functioning of individual parts and the whole system will be devoted to finding classical and innovative approach. Owing to the crisis general standards, principles and scales of company functioning will be actualized in todays globalized economics. Contemporary experience will be necessary to be used for the preparations for future crises. The phenomenom of the first global crisis injects many question marks into firm practises and ways of leading. Abilities of leading in these present and future periods mean both to be prepared and react to some crisis challenges and some changes in approach to the managing as well as a process of finding, keeping and imroving some competitive adventage in business. In its first parts the article introduces and describes various possibilities of firm crises as well as the autor tries to describe the first global finanacial crisis in the post war period with its influence on competition, free market, state policy etc. In its second part the article introduces one of the best company in the Czech republic which is called Hella Autotechnik s.r.o. and describes how the company Hella solved the problems during the crisis period and where Hella Autotechnik found one of its main competitive advantage in this period of time