The purpose of this study is to examine the implications (user benefits and costs) of user-generated content posted by users on Facebook from an organisational perspective. Though motivations to use social networking sites are widely researched and published, studies on implications eventuating from different types of content posted by users on social networking sites is sparse. Hence, this study addresses the gap in literature by an interpretive analysis of user-generated content posted by users on the Facebook of two organisations. The content posted by users is classified using an information classification framework for social networking sites. Implications eventuating from the classified user-generated content to individuals and organi...
Social networking sites (SNSs) have emerged as a center for daily social interactions. Every day, mi...
This article presents theoretical and practical aspects of content marketing decisions for the custo...
Part 3: Analytics for Smart GovernanceInternational audienceIn the current era of digitization speci...
The purpose of this study is to examine the implications (user benefits and costs) of user-generated...
The purpose of this study is to examine the implications (user benefits and costs) of user generated...
The purpose of this study is to examine the implications (user benefits and costs) of user generated...
Purpose: The purpose of this paper is to explore themes eventuating from the user-generated content ...
Purpose - The purpose of this paper is to explore the type and implications of user-generated conten...
This study examines interactions between customers and organisations on social media by investigatin...
The phenomenon of a rapidly growing social networking site, Facebook has started to give a massive i...
Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for c...
The purpose of this work is to analyze the current state of online social networks and their impact ...
In my thesis I deal with online social networks. At the beginning, I describe the social networks in...
Abstract Social networks are commonplace tools, accessed everyday by millions of users. However, des...
The advent of social networking technologies has been met with mixed reactions in academic and corpo...
Social networking sites (SNSs) have emerged as a center for daily social interactions. Every day, mi...
This article presents theoretical and practical aspects of content marketing decisions for the custo...
Part 3: Analytics for Smart GovernanceInternational audienceIn the current era of digitization speci...
The purpose of this study is to examine the implications (user benefits and costs) of user-generated...
The purpose of this study is to examine the implications (user benefits and costs) of user generated...
The purpose of this study is to examine the implications (user benefits and costs) of user generated...
Purpose: The purpose of this paper is to explore themes eventuating from the user-generated content ...
Purpose - The purpose of this paper is to explore the type and implications of user-generated conten...
This study examines interactions between customers and organisations on social media by investigatin...
The phenomenon of a rapidly growing social networking site, Facebook has started to give a massive i...
Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for c...
The purpose of this work is to analyze the current state of online social networks and their impact ...
In my thesis I deal with online social networks. At the beginning, I describe the social networks in...
Abstract Social networks are commonplace tools, accessed everyday by millions of users. However, des...
The advent of social networking technologies has been met with mixed reactions in academic and corpo...
Social networking sites (SNSs) have emerged as a center for daily social interactions. Every day, mi...
This article presents theoretical and practical aspects of content marketing decisions for the custo...
Part 3: Analytics for Smart GovernanceInternational audienceIn the current era of digitization speci...