Add to ORKGThe purpose of this paper is to empirically analyze the influence of culture on the relationships among perceived risk, perceived usability and satisfaction online, in two cultures: Spain (high uncertainty avoidance and low individualism) and the United Kingdom (low uncertainty avoidance and high individualism). The sample comprised 314 Internet users, 119 of whom were Spanish and 195 British. They were asked to browse the experimental website of a fictitious tourist destination. The findings indicated that there are significant differences between the direct influence of perceived risk on perceived usability and also the indirect relationship between perceived risk and satisfaction online during browsing of the tourist website, and that th...
Despite the global reach of the Internet, extant cross-cultural research is lim-ited to examining th...
Internet se ha convertido en un medio global con lo que el diseño del sitio Web debería realizarse ...
The present work examines the effect of the user’s language, as a vehicle for cultural values, on th...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
The current markets globalization as a result of ICT development in general and the Internet in part...
The present paper analyzes whether cultural values and language can influence the way in which infor...
[ES] Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la inform...
Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la información...
Internet has become a global medium, so the Web site design should express the content for all cultu...
This paper examines how consumers develop their attitude toward a destination website and are influe...
The goal of this paper is to analyse the potential influence of consumers attitudes towards Internet...
Enhancing digital marketing and booking transaction systems is regarded as highly important to incre...
Online purchasing is a decision-making process that involves inherent uncertainty. Yet consumer tole...
47 pagesOnline purchasing is a decision-making process that involves inherent uncertainty. Yet consu...
Despite the global reach of the Internet, extant cross-cultural research is lim-ited to examining th...
Internet se ha convertido en un medio global con lo que el diseño del sitio Web debería realizarse ...
The present work examines the effect of the user’s language, as a vehicle for cultural values, on th...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
The current markets globalization as a result of ICT development in general and the Internet in part...
The present paper analyzes whether cultural values and language can influence the way in which infor...
[ES] Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la inform...
Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la información...
Internet has become a global medium, so the Web site design should express the content for all cultu...
This paper examines how consumers develop their attitude toward a destination website and are influe...
The goal of this paper is to analyse the potential influence of consumers attitudes towards Internet...
Enhancing digital marketing and booking transaction systems is regarded as highly important to incre...
Online purchasing is a decision-making process that involves inherent uncertainty. Yet consumer tole...
47 pagesOnline purchasing is a decision-making process that involves inherent uncertainty. Yet consu...
Despite the global reach of the Internet, extant cross-cultural research is lim-ited to examining th...
Internet se ha convertido en un medio global con lo que el diseño del sitio Web debería realizarse ...
The present work examines the effect of the user’s language, as a vehicle for cultural values, on th...