Add to ORKGThe present paper analyzes whether cultural values and language can influence the way in which information on a website is processed, in terms of perceived risk. An online experiment was conducted, using a sample comprising users from the United Kingdom and Spain. Participants were asked to browse a website relating to a fictitious tourist destination, with half the sample accessing the site in their mother tongue and the other half in their second language. The key findings show that Internet users’ perception of risk is moderated by the language used, with the degree of bilingualism being a key factor
The purpose of this research is to investigate factors impacting internet buying in three cultures: ...
This paper explores the effect of culture on the emotions invoked when different websites are viewed...
This paper explores the effect of culture on the emotions invoked when different web sites are viewe...
The present paper analyzes whether cultural values and language can influence the way in which infor...
The present work examines the effect of the user’s language, as a vehicle for cultural values, on th...
This work analyzes whether the cultural values of a language influence when processing information f...
The current markets globalization as a result of ICT development in general and the Internet in part...
This work analyzes whether the cultural values of a language influence when processing information f...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
[ES] Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la inform...
The present work examines the effect of the user’s language, as a vehicle for cultural values, on th...
Despite the global reach of the Internet, extant cross-cultural research is lim-ited to examining th...
This article analyzes the influence of cultural factors on the perceived risks of buying online. To ...
The paper provides an overview of culture related to website\ud design and website trust. This is fo...
The purpose of this research is to investigate factors impacting internet buying in three cultures: ...
This paper explores the effect of culture on the emotions invoked when different websites are viewed...
This paper explores the effect of culture on the emotions invoked when different web sites are viewe...
The present paper analyzes whether cultural values and language can influence the way in which infor...
The present work examines the effect of the user’s language, as a vehicle for cultural values, on th...
This work analyzes whether the cultural values of a language influence when processing information f...
The current markets globalization as a result of ICT development in general and the Internet in part...
This work analyzes whether the cultural values of a language influence when processing information f...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
The purpose of this paper is to empirically analyze the influence of culture on the relationships am...
[ES] Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la inform...
The present work examines the effect of the user’s language, as a vehicle for cultural values, on th...
Despite the global reach of the Internet, extant cross-cultural research is lim-ited to examining th...
This article analyzes the influence of cultural factors on the perceived risks of buying online. To ...
The paper provides an overview of culture related to website\ud design and website trust. This is fo...
The purpose of this research is to investigate factors impacting internet buying in three cultures: ...
This paper explores the effect of culture on the emotions invoked when different websites are viewed...
This paper explores the effect of culture on the emotions invoked when different web sites are viewe...