Challenging the Darwin skeptics: examining proevolutionist media persuasion

The socio-religious skirmishes known as the Evolution Wars may have major implications for global religion, education, and popular perceptions of science. These so-called wars have witnessed the rise of several media-vocal proevolutionist organizations, which have sought to challenge Darwin-skeptic ideas and enterprises. Such proevolutionist organizations include the atheistic Richard Dawkins Foundation for Reason and Science, the religiously neutral National Center for Science Education, and the BioLogos Foundation Christian advocacy group. This study executes a content analysis of media produced by these leading proevolutionist organizations from 2009 to 2011 and gauges the occurrence rates of several persuasive cues associated with the Elaboration Likelihood Model. This exercise reveals ways in which certain persuasive elements are articulated throughout proevolutionist media, and juxtaposes these observations with data previously gathered concerning Darwin-skeptic materials