Purpose - The purpose of this paper is to develop a framework for understanding service design and how service design relates to central concepts within service marketing
Drawing upon developments in design, marketing theory and the service literature, service design reo...
The service concept plays a key role in service design and development. But while the term is used f...
To develop a managerially relevant understanding of value and value creation, these phenomena must b...
Drawing on literature from three main perspectives on service, design and innovation - Perspectives...
This conference paper discusses the theoretical landscape of service design. It will illustrate how ...
Service design is an emerging design practice with an interdisciplinary heritage. Most previous rese...
This paper aims to bridge recent work on Service Logic with practice and research in the Design for ...
This paper outlines the evolution of Service Design from its origin within Interaction Design to its...
A service is a time-perishable, intangible experience performed for a customer acting in the role of...
Purpose This article aims to bridge recent work on Service Logic with practice and research in Desi...
Purpose Service design is a multidisciplinary approach that plays a key role in fostering service in...
Although new service development (NSD) studies have contributed to developing systematic approaches ...
The service concept plays a key role in service design and development. But while the term is used f...
Drawing upon developments in design, marketing theory and the service literature, service design reo...
The service concept plays a key role in service design and development. But while the term is used f...
To develop a managerially relevant understanding of value and value creation, these phenomena must b...
Drawing on literature from three main perspectives on service, design and innovation - Perspectives...
This conference paper discusses the theoretical landscape of service design. It will illustrate how ...
Service design is an emerging design practice with an interdisciplinary heritage. Most previous rese...
This paper aims to bridge recent work on Service Logic with practice and research in the Design for ...
This paper outlines the evolution of Service Design from its origin within Interaction Design to its...
A service is a time-perishable, intangible experience performed for a customer acting in the role of...
Purpose This article aims to bridge recent work on Service Logic with practice and research in Desi...
Purpose Service design is a multidisciplinary approach that plays a key role in fostering service in...
Although new service development (NSD) studies have contributed to developing systematic approaches ...
The service concept plays a key role in service design and development. But while the term is used f...
Drawing upon developments in design, marketing theory and the service literature, service design reo...
The service concept plays a key role in service design and development. But while the term is used f...
To develop a managerially relevant understanding of value and value creation, these phenomena must b...
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