Purpose - This paper aims to examine how consumers' perceptions of innovativeness affect an important brand performance metric: consumer brand loyalty. Specifically, the mediating role of perceived quality in this relationship is explained using signaling theory
Purpose - The purpose of this study is to investigate the role of perceived value and innovativeness...
The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linki...
The purpose of this study is to develop a conceptual model that links the concepts of Online Consume...
Purpose: This research examines how consumers’ perceptions of innovativeness affect an important bra...
This paper examines the interrelated effects of brand innovativeness, brand credibility, and consume...
In the current state of the business environment, an organisation considered innovativeness as one o...
It is becoming increasingly difficult to ignore the role of brand loyalty in today’s competitive mar...
Brand loyalty is one of the most-cited concepts in marketing literature, and both academic and pract...
The current study examines consumers’ perceptions of the local gold and jewelry retailers in Malaysi...
Consumer markets are imperfect and asymmetric information exists between consumers and firms. Firms ...
The perceived innovativeness of brands is anticipated to exert an influence on consumer perceptions ...
Brand loyalty is no longer a new concept but the importance of brand loyalty could never be overstat...
There has been little research on how market disruptions affect customer–brand relationships and how...
This paper examines the evolution of consumer perceived brand innovativeness through its relationshi...
AbstractThis research applies complexity theory to understand the effect of innovation capability an...
Purpose - The purpose of this study is to investigate the role of perceived value and innovativeness...
The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linki...
The purpose of this study is to develop a conceptual model that links the concepts of Online Consume...
Purpose: This research examines how consumers’ perceptions of innovativeness affect an important bra...
This paper examines the interrelated effects of brand innovativeness, brand credibility, and consume...
In the current state of the business environment, an organisation considered innovativeness as one o...
It is becoming increasingly difficult to ignore the role of brand loyalty in today’s competitive mar...
Brand loyalty is one of the most-cited concepts in marketing literature, and both academic and pract...
The current study examines consumers’ perceptions of the local gold and jewelry retailers in Malaysi...
Consumer markets are imperfect and asymmetric information exists between consumers and firms. Firms ...
The perceived innovativeness of brands is anticipated to exert an influence on consumer perceptions ...
Brand loyalty is no longer a new concept but the importance of brand loyalty could never be overstat...
There has been little research on how market disruptions affect customer–brand relationships and how...
This paper examines the evolution of consumer perceived brand innovativeness through its relationshi...
AbstractThis research applies complexity theory to understand the effect of innovation capability an...
Purpose - The purpose of this study is to investigate the role of perceived value and innovativeness...
The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linki...
The purpose of this study is to develop a conceptual model that links the concepts of Online Consume...
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