Sustainable business performance and business initiatives: evidence from chemical, fertilizer and oil and gas sector of Pakistan

Reminiscent of all the countries across the globe the wave of integrating sustainability into firms operation has also penetrated in Pakistan’s business scenario. The current study is a rung in the ladder leading towards development of a measurement system that forms an integrated approach of determining firm’s performance with sustainability dimensions. A survey of 80 firms from three sectors was conducted. Most of the firms were having ISO 9001 and 40001 certifications and had employee ranging between 1500 and above. The statistical results reveal that a significant relationship exists between the six dimensions of sustainability and organizational performance as well as firm’s characteristics. However, it was evident that although firms in all these sectors have jumped on the band-wagon of sustainability yet a margin to achieve more remains