__Abstract__ In the past decades, the world has observed a large variety of business scandals, such as those at ENRON, WorldCom, AHOLD, Lehman Brothers, and News of the World. These scandals caused economic damage and undermined the trust that governments, shareholders, and citizens have in the corporate and financial world. In response, the scientific study of moral and immoral conduct of organizational managers and employees - referred to as “behavioral ethics” - has rapidly grown into an accepted field of scientific enquiry. In this inaugural address, I distinguish behavioral ethics from traditional philosophical views of business ethics, and present a brief overview of the history and the current status of the field. I illustrate how...