Add to ORKGThis paper presents a methodology to segement industrial markets on the basis of the purchasing process in buying organisations. It proposes a measurement tool, called a decision matrix, and associated statistical methods to perform such analyses
Background A widely used concept within marketing is market segmentation, which companies use to cre...
Background A widely used concept within marketing is market segmentation, which companies use to cre...
Purpose - The creation of a target market strategy is integral to developing an effective business s...
This article presents a methodology for segmenting industrial markets on the basis of functional inv...
Segmentation of industrial markets is typically based on observable characteristics of firms such as...
149 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1988.Over half of America's econom...
The topic of market segmentation is widely accepted among the industrial markets but it is often ove...
The underlying managerial rationale for segmenting markets is well established, with the marketing l...
This article aims to present selected statistical methods that can be used in market research, parti...
Marketing theory suggests that market segmentation offers a range of benefits to industrial and cons...
Includes bibliographical references (leaves [17-18])."Market segmentation is simple in concept but d...
Most of the research into market segmentation has focused on methods of positioning markets into seg...
Most of the research into market segmentation has focused on methods of positioning markets into seg...
The subject of the study is the application of the model for determining potential sales zones in th...
Irrespective of the method used, market segmentation analysis is exploratory in nature. This means t...
Background A widely used concept within marketing is market segmentation, which companies use to cre...
Background A widely used concept within marketing is market segmentation, which companies use to cre...
Purpose - The creation of a target market strategy is integral to developing an effective business s...
This article presents a methodology for segmenting industrial markets on the basis of functional inv...
Segmentation of industrial markets is typically based on observable characteristics of firms such as...
149 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1988.Over half of America's econom...
The topic of market segmentation is widely accepted among the industrial markets but it is often ove...
The underlying managerial rationale for segmenting markets is well established, with the marketing l...
This article aims to present selected statistical methods that can be used in market research, parti...
Marketing theory suggests that market segmentation offers a range of benefits to industrial and cons...
Includes bibliographical references (leaves [17-18])."Market segmentation is simple in concept but d...
Most of the research into market segmentation has focused on methods of positioning markets into seg...
Most of the research into market segmentation has focused on methods of positioning markets into seg...
The subject of the study is the application of the model for determining potential sales zones in th...
Irrespective of the method used, market segmentation analysis is exploratory in nature. This means t...
Background A widely used concept within marketing is market segmentation, which companies use to cre...
Background A widely used concept within marketing is market segmentation, which companies use to cre...
Purpose - The creation of a target market strategy is integral to developing an effective business s...