Add to ORKGpeer reviewedThis paper shows how a systematic analysis of the way commercial movies are perceived by potential viewers allows a better understanding of the factors leading to their success. It proposes a model-based methodology that could be used to improve the development process and the market introduction of new movies
High financial risks in production and marketing, the hedonic nature of products, and the global cul...
This paper investigates the financial performance of movies in China, a fast-growing commercial exhi...
Abstract Producing and marketing motion pictures is notoriously risky, with only three out of ten mo...
This paper investigates the factors associated with the success of creative products and services, f...
This research paper investigates the critical factors that impact the success and profitability of f...
Previous studies of the movie industry have raised questions concerning the problematic relationship...
A multi-billion film and television industry is a non-negligible component of both national and glob...
Academic research pertaining to the marketing of film industry has identified advertising, film-maki...
This paper aims to analyze influence of selected factors, based on 2012 year's data, such as genre, ...
Each year, Hollywood studios invest more than US $ 10 billion in feature films. While some of the p...
This paper’s aim is to outline a general model of the indicators of box office revenue for the top p...
The study of motion pictures in relation to economics is a unique and interesting topic because of a...
This paper focuses on the effects of several variables on the domestic box-office demand for the 189...
Nowadays, with the improvement of the living standard, watching movie has been an indispensable part...
This paper analyses the roles of various quality signals in the demand for cinema attendance in the ...
High financial risks in production and marketing, the hedonic nature of products, and the global cul...
This paper investigates the financial performance of movies in China, a fast-growing commercial exhi...
Abstract Producing and marketing motion pictures is notoriously risky, with only three out of ten mo...
This paper investigates the factors associated with the success of creative products and services, f...
This research paper investigates the critical factors that impact the success and profitability of f...
Previous studies of the movie industry have raised questions concerning the problematic relationship...
A multi-billion film and television industry is a non-negligible component of both national and glob...
Academic research pertaining to the marketing of film industry has identified advertising, film-maki...
This paper aims to analyze influence of selected factors, based on 2012 year's data, such as genre, ...
Each year, Hollywood studios invest more than US $ 10 billion in feature films. While some of the p...
This paper’s aim is to outline a general model of the indicators of box office revenue for the top p...
The study of motion pictures in relation to economics is a unique and interesting topic because of a...
This paper focuses on the effects of several variables on the domestic box-office demand for the 189...
Nowadays, with the improvement of the living standard, watching movie has been an indispensable part...
This paper analyses the roles of various quality signals in the demand for cinema attendance in the ...
High financial risks in production and marketing, the hedonic nature of products, and the global cul...
This paper investigates the financial performance of movies in China, a fast-growing commercial exhi...
Abstract Producing and marketing motion pictures is notoriously risky, with only three out of ten mo...