A Conceptual Framework for a Sustainable and CSR driven Enterprise

Businesses need to become more inclusive and equitable in their dealings and remain the drivers of economic growth while delivering real value to stakeholders. Making sustainability a key aspect in the operations of a business is a daunting task. A number of factors influence this process not least of which are business excellence models (BEMs) and the „triple-bottom-line‟ approach. This article asks what sustainability is, and what makes a business sustainable. It also explores the role that environmental sustainability plays in the notion of a business brand. A conceptual framework for a sustainable business enterprise is presented