Methods of analysis of linguistic-cultural concept (on the example of the concept FAMILY)

У статті подано комплексний аналіз поняття «лінгвокультурний концепт» та запропоновано визначення концепту з позицій лінгвокультурології. Проаналізовано типову структуру лінгвокультурного концепту, що містить такі складові, як: образна, понятійна, що включає в себе етимологічну та історичну, та ціннісна, яку ми розкладаємо на два аспекти: актуальність і оцінність . Застосовано методи дослідження американського лінгвокультурного концепту FAMILY. У статті наведено засоби мовної репрезентації досліджуваного концепту в англійській мові.The article provides a comprehensive analysis of the term "linguistic-cultural concept" and proposes the definition of the concept from the standpoint of linguoculture. Study of any linguistic-cultural concept as a unit of the world's linguistic picture represents the value for identifying the specifics of culture and the worldview of a specific linguistic and cultural community. Nevertheless, there are concepts that have a special significance in the cognitive space of a particular linguistic community. The choice of the linguistic-cultural concept FAMILY for our study is due to its importance for studying American linguistic culture and the lack of work devoted to the study of this concept. The linguocultural approach to understanding the concept lies in the fact that the concept is recognized as the basic unit of culture, its concentrate. Under the concept, we understand the mental model of ideal objects, the category of vision of the world, which becomes the "creator", and the product of a figurative model of the world, national-cultural mentality. Concept acquires the status of a linguistic-cultural element, provided that it is of cultural or national color, as well as in the distinct value component in its structure. The typical structure of the linguistic-cultural concept is analyzed. The structure is explained as the one that contains such components as: figurative, notional, including etymological and historical, and value, which we divide into two aspects: relevance and axiology. The relevance aspect is expressed in the number of linguistic units that are means of representing this concept. With regard to the aspect of axiology, its characteristic is based on the construction of the associative field of the word-name of the concept, that is, the totality of associatives by the word-stimulus