Market coordination and the making of conventions: qualities, consumption and sustainability in the agro-food industry

David M. Evans & Josephine Mylan (2019) Economy and Society, 48:3, pp. 426-449 Abstract. The coordination of activity across sites and spaces of production and consumption is a key concern for economic analysis. Joining a revival in the application of convention theory to agro-food scholarship, this paper considers complementary insights – related principally to ‘the economy of qualities’ – that animate different aspects of e/valuation, competition and alignment. These understandings ..