INTEGRATING CONCEPT OF ENTREPRENEURSHIP AS A LIFE SKILL IN THE TEACHING MEDIA SYLLABUS IN UNIVERSITAS BRAWIJAYA

the world has changed and things around as are noticeably changing . The unlimited development of technology is altering the pattern of our relationship to information. This global change really demands qualified human resources so that they are able to live on and keep the pace to the rapid change. Preparing qualified human resources cannot be separated from the role of education. Due to the high speed change in this 21st century, an educational institution then needs to provide the students advanced skills (21st century skills) so that they are able to face their future, to succeed in the globalized, knowledge based world of today. In doing so, there is a need to create a learning design that equip the students the 21st century skills. The learning design should reflect some dimensions of 21st Century Learning : collaboration, knowledge construction, self-regulation, real world problem solving and innovation, use of ICT for learning and skilled communication. Each dimension represents an important skill for student to develop. Project Based Learning is one of learning models that really matches to the 21st century learning paradigm. This paper is going to present a project based learning : school campaign for better future that has been conducted as the best practice. The students were engaged in projects to create campaign to struggle the real problem happen in the society. The campaign were in the form of visual products by creating brochure/poster, audio product by using song smith and audio visual product by applying photostory program. In doing so, they had to work collaboratively and think critically and communicate actively. The ICT use was absolutely required in the project. They regulated themselves in doing the project and finally they presented their products to the real audience and the products were expected to bring benefits for the real society/audience