ANALYZING ADVERTISEMENT AS AN ALTERNATIVE WAY TO TEACH SEMIOTICS: A LESSON PLAN

in this study, the writer would like to propose an alternative strategy to be used to teach semiotics. Semiotics is the study of sign of language. One alternative strategy that could be implemented is by utilizing advertisement in the study of Roland Barthes theory as one of semiotics material that must be taught in Semiotics subject.This abstract indicates a target language program on English for Academic Purposes at higher education level. The target audiences are academics or faculty members and linguistics teachers. This paper aims at describing how analyzing advertisement can be an alternative way to teach semiotics. The steps proposed are as follows: The data are taken from beautiful advertisement on television. Firstly, ask the students to watch the advertisement on television, then record pictures, sound, and utterances, and watch them more than twice in the class. Furthermore, the picture will be catched, and transcribed the utterance to the notes, then, ask the students to notice everything that support the data analysis (picture, movement, and situation); in addtion, show them how to analyze data, and explain them how to analyze the data based on semiotics theory and Roland Barthes theory.Comprehensively, the result of analysis is able to explain the students the theory of Roland Barthes in semiotics. The women in this advertisement can be seen from the meaning of connotative and dennotative meaning. From those steps, it is expected to make the student easier to understand the theory of Roland Barthes. In additon, it would be beneficial for student to be familiar with the material in semiotic