PENGARUH KAMPANYE HITAM (BLACK CAMPAIGN) PADA PEMILIH PEMULA (Studi Eksperimen Pengaruh Kampanye Hitam (Black Campaign) Pada Kampanye Calon Presiden Dan Calon Wakil Presiden Pemilu 2014 Melalui Media Sosialisasi Dan Diskusi Terhadap Pemahaman Pemilihan Umum Dikalangan Pemilih Pemula Di SMA Negeri 1 Purworejo)

Early voters have key role on the public elective. Early voters are active and more selective voter because they have strong tendency to know about something and have strong willingness to participate on the public elective. Through experimental method with give socialitation and open discussion, this research want to find if there is differences in message reception on early voters before and after research treatment. Data were collected by using questionnaire and interview. The population of this research were early voters whose age between 17 – 21 years old and the sample of this research were 15 students of class XII SMA N 1 Purworejo. Hypotesis was tested using T – Paired test. The results were showed that there was differences between understanding and message reception. The differences were showed by T – paired test result using computer’s program SPSS 23. T –paired test pre test and post – test experiment group showed mean of black campaign understanding before experiment was 34,6667 and mean of black campaign understanding after experiment was 42,26667 or there is 7,8 increase with correlation between group before and after treatment is strong, r : 0,544 and significant p : 0,036 at level of significant 95% and p < 0,05 and mean of message reception before treatment was 32,2667 and mean of message reception after treatment was 38,8000 or there is 6,5333 increase with correlation between group before and after treatment is r : 0,163 and significant : 0,561 at level of significant 95% and p < 0,05. It can be concluded that there were differences of public elective understanding and message reception by class XII student of SMA N 1 Purworejo after given treatments such as socialication and open discussion