Add to ORKGThis article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors.Statistics Working Papers Serie
Learning styles of marketing students have changed over the years. Changes have also occurred in emp...
The objectives of this study were to: describe business majors in Tennessee universities affiliated ...
This paper will develop and explain a conceptual framework for the use of business industry marketin...
This article reports the findings of a survey of undergraduate students designed to examine the key ...
What is the quality of students attracted to the marketing major relative to other business majors? ...
Undergraduate students choose on an area of concentration or the major. There are a lot of factors t...
This research examines the reasons behind marketing majors’ decision to select marketing as a major,...
This article discusses how to address present challenges in marketing education as a result of evolv...
The purpose of this research was to determine the content and structure of the best undergraduate ma...
This research examines the reasons behind marketing majors ’ decision to select marketing as a major...
This study examines the criteria marketing majors used in selecting a college, their evaluation of a...
The emphasis on mechanics in business statistics courses poses a problem for marketing research inst...
Marketing departments quite often are not geared to market themselves properly. The article explains...
The objective of the research is to examine the relationship among intrinsic motivation, variety of ...
For decades, business leaders have openly inferred higher education fails to prepare graduates to pe...
Learning styles of marketing students have changed over the years. Changes have also occurred in emp...
The objectives of this study were to: describe business majors in Tennessee universities affiliated ...
This paper will develop and explain a conceptual framework for the use of business industry marketin...
This article reports the findings of a survey of undergraduate students designed to examine the key ...
What is the quality of students attracted to the marketing major relative to other business majors? ...
Undergraduate students choose on an area of concentration or the major. There are a lot of factors t...
This research examines the reasons behind marketing majors’ decision to select marketing as a major,...
This article discusses how to address present challenges in marketing education as a result of evolv...
The purpose of this research was to determine the content and structure of the best undergraduate ma...
This research examines the reasons behind marketing majors ’ decision to select marketing as a major...
This study examines the criteria marketing majors used in selecting a college, their evaluation of a...
The emphasis on mechanics in business statistics courses poses a problem for marketing research inst...
Marketing departments quite often are not geared to market themselves properly. The article explains...
The objective of the research is to examine the relationship among intrinsic motivation, variety of ...
For decades, business leaders have openly inferred higher education fails to prepare graduates to pe...
Learning styles of marketing students have changed over the years. Changes have also occurred in emp...
The objectives of this study were to: describe business majors in Tennessee universities affiliated ...
This paper will develop and explain a conceptual framework for the use of business industry marketin...