Hållbar turismutveckling i Kiruna Lappland : En studie om turismaktörerlsers förståelse kring hållbar turism

The rise of globalization has made ​​the sustainability aspect emerged as a sign that peoples’ actions must change. Tourism is now one of the fastest growing industries in the world that has an impact on people, nature and cultures. The purpose of this study is to gain a better understanding how different tourism actors use and express the concept of sustainable tourism development in the co-operation organization Kiruna Lapland. One of the most visited places in the north of Sweden. The thesis was made by using a qualitative approach which included seven interviews with both experience and accommodation actors within the tourism industry to gain different perspectives. The result shows that there are some complications what sustainable tourism is, that it’s a complex concept. The tourism actors show mostly knowledge regarding the environmental part which they also show different thoughts and strategies to accomplish their company sustainable. Sustainable tourism is an interesting aspect that is important to adopt in every operation which needs consideration and responsibility. Keywords: Sustainable development, sustainable tourism, co-operation organization Kiruna Lapland, qualitative study, tourism actors