Utvecklingsfaktorer i en webbportal : En studie av användares beteende i en globalt anpassad webbportal.

Studies have shown that user participation is a good method when improving or developing a product. The method gives a company insight in what the customer wants and needs. It has also been shown that user participation benefits all parts included. For example, it creates a greater relationship with customers than most other methods do. Webportals is one of the most interactive systems online and it gives companies a unique chance to improve and maintain their relationship with customers. This paper studies if there is a possibility to enhance the use of user participation in webportals. Using other studies to define the factors together with a study on a Swedish webportal to improve the understanding of Swedish customers. Research has shown that there are many design related factors that should be taken in consideration when developing a webportal. Looking at a Swedish market there is no guide where you as a contractor should apply user participation. With this in consideration the study shows that the Swedish market in many ways are no different from the global. During the study however there were some parts that is more valuable for the Swedish customers. Design factors such as navigation has shown to be very important to the Swedish market. Meaning there is greater value in user participation when developing this part of a webportal. This report does also conclude that the design is critical to get the users to the webportal. Applying user participation to a development process gives the contractor a new perspective on the product and what the target group needs.