Rodni stereotipi u reklamama muških i ženskih časopisa

Cilj ovog rada bio je ispitati da li reklame u muškim i ženskim časopisima reproduciraju rodne stereotipe. Analizom sadržaja skupljene su informacije o različitim aspektima reklama u muškim i ženskim reklamama kako bi se uvidjelo na koje načine se razlikuju i što časopisi poručuju indirektno, odnosno kroz reklame, i je li ta poruka stereotip koji se veže za žene, odnosno muškarce. S druge strane se kretalo od stereotipa da su politika i znanost zanimacije muškarca, a tračanje i dom zanimacije žena, stoga se uspoređivalo ako reklame u časopisima tih tematika sliče ženskim ili muškim časopisima, odnosno ciljaju li po načinu reklamiranje na žensko ili muško čitateljstvo.The objective of this paper was to examine whether the advertisements in men's and women's magazines reproduce gender stereotypes. Content analysis of the information collected on various aspects of advertising in men's and women's commercials in order to determine in what ways they differ and what magazines are telling indirectly, that is through advertisements, and whether the message is a stereotype that is tied to women and men. On the other side it was moving from the stereotypes that politics and science are men’s interests, gossip and home interests of women, therefore advertisements in magazines of these topics are compared to see if they are alike those of in women or men's magazines, and if by the method of marketing they are aiming to the female or male readership