Analysis of transgender YouTube monologues

Glavni cilj istraživanja bio je analizirati videozapise u obliku monologa transrodnih osoba koji se mogu pronaći na YouTube platformi te kakve informacije ti monolozi donose jer je, s obzirom na stigmu i negativne stavove u populaciji te nedostatak znanja kod stručnjaka o fenomenu transrodnosti, Internet primarni izvor informacija o transrodnosti. Odabrani videozapisi analizirani su s obzirom na temu, svrhu, publiku kojoj su namijenjeni, korisnost koju imaju za gledatelje, pogodnost za edukaciju te je procjenjivan način na koji autor videa iznosi informacije i kakve emocije video izaziva u gledatelju. Dobiveni rezultati govore o širokom rasponu tema o transrodnosti te različitim svrhama monologa, od kojih je najzastupljenija podijeliti svoju osobnu priču, a potom educirati gledatelje. Većina videozapisa procijenjena je korisnima za transrodne osobe, a tek poneki za stručnjake i ostale gledatelje. Neki od videozapisa procijenjeni su pogodnima za edukaciju transrodnih osoba i opće populacije, a budući da većina autora monologa ostavlja dojam dobro prilagođenih osoba koje se dobro nose sa svojom transrodnošću, postoji mogućnost korištenja ovakih videa u svrhu skidanja stigme i stvaranja pozitivnijih stavova prema transrodnim osobama. Iako se nameće zaključak da veću gledanost imaju kvalitetni videozapisi, veliku gledanost imaju i dva videa koja prenose irelevantne informacije, a svrha im je privlačenje pažnje. Ovakvi su videozapisi nepovoljni za transrodne osobe i mogu stvoriti negativnu sliku o transrodnosti. Postoji potreba za daljnjim istraživanjima na YouTubeu i uključivanjem stručnjaka na ovakve Internet-platforme.The aim of this paper was analysing video recordings in the form of transgender monologues which can be found on the YouTube platform and the kind of information those monologues provide because, considering stigma, negative attitudes and the lack of experts’ knowledge about transgender phenomenon, Internet is primary source of information on transgenderism. Selected videos were analysed concerning topic, purpose and their intended audience, utility for the audience, educational suitability and the manner in which authors of the videos convey information and what kind of emotions those videos evoke in a viewer. The results show a wide range of transgender topics, as well as the various purposes of the monologues, of which the most represented was sharing one's personal story and then educating the viewers. Most of the video recordings were assessed as helpful to transgender people and just a few of them to experts and other viewers. Some of the videos were considered suitable for the education of transgender people and general population and considering that most of the monologue authors give an impression of well-adjusted individuals who cope well with being transgender, there is a possibility of using those videos for the purpose of removing the stigma and creating a positive attitude towards transgender people. Although the conclusion imposes that quality video recordings have higher viewership, two videos that communicate irrelevant information are also highly viewed, and their purpose is to attract attention. Videos like these are unfavorable for transgender people and can create a negative image of transgender people. There is a need for research on YouTube and involving the experts in such Internet platforms