Gender Prejudice as a complex construct: comparison of direct and indirect measurement of attitudes towards women and men

Cilj ovog istraživanja je bio ispitati rodne predrasude koristeći Goldbergovuparadigmu (Goldberg, 1968) te provjeriti postoji li povezanost između takve mjere rodnihpredrasuda i upitnika ambivalentinih stavova prema ženama i muškarcima (Glick i Fiske,1996;1999) na uzorku odraslih građana Hrvatske. Uzorak je bio prigodan i prikupljen onlinemetodom te se sastojao od 1057 sudionika; 737 žena i 320 muškaraca. Dobiveni rezultati pokazuju da ispitani uzorak odraslih građana Republike Hrvatske blago pozitivnije procjenjuje članak (kvalitetu, pesuazivnost i intelektualnu dubinu) i autora (njegov stilpisanja, utjecaj i znanje) kada je potpisnik članka muškarac, a područje iz kojeg je članak napisan stereotipno muško (kirurgija) nego kada je autor identičnog teksta žena. Ovaj nalaz posebno je značajan na maskulinim dimenzijama (utjecaj i znanje autora). Korelacije procjena Goldergove paradigme s amibivalentnim stavovima prema ženama i muškarcima pokazuju da benevolentni stavovi prema ženama pozitivno koreliraju s procjenama muškaraca u njima tradicionalnom profesionalom području (kirurgija) i žena u njima karakterističnom profesionalnom području (predškolski odgoj).The aim of this study was to investigate gender prejudice in the sample of participants in Croatia. We used indirect evaluation strategy for gender stereotypes, the socalled Goldberg paradigm (1968), and Glick and Fiske’s ambivalent sex inventory toward men and women (1996; 1999). The study was carried out to investigate whether there is a connection between these two ways of measuring gender prejudice. The convenience sample was collected via Internet and comprised 1057 participants; 737 women and 320 men. The results indicate that participants evaluate the article (its quality, persuasion and intellectual depth) and the author (his writing style, influence and knowledge) slightly higher for male authors than female authors. These results appear only in the text written in stereotypically male domain (surgery), especially in masculine dimensions such as influence and knowledge of the author. The correlation of evaluations with the ambivalent attitudes toward men and women show that benevolent attitudes toward women correlate positively with the assessment of male participants’ in their traditional professional occupation (surgery) and female partcipants in their traditional professional occupation (preschool education)