THE ROLE OF UNIVERSITIES IN PROMOTING DIGITAL ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS IN JORDAN

In today's world, technology has taken a place so drastically that everything is being digitalized. Universities play a critical role in promoting entrepreneurship, providing the right entrepreneurial education, and contributing to economic and social development. However, few studies have examined the role of business incubators in universities. Therefore, the study explores the status of entrepreneurship education and incubation services and the effect of entrepreneurial self-efficacy on supporting digital entrepreneurship intention among the students at public and private universities in Jordan. Eighty-one students’ responses were received from three universities through an online questionnaire. The result of multiple linear regression confirmed that there is a significant and positive relationship between digital entrepreneurship intention and each of the following factors: entrepreneurship education, business incubation, and entrepreneurial self-efficacy. The study findings contribute to the current literature of digital entrepreneurship, by representing the significance of universities supporting systems in stimulating the students to start their own online businesses